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VOICES OF URVASHI KAUR | 15 Years of Eco-Design

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VOICES OF URVASHI KAUR | 15 Years of Eco-Design

ARTISANS’ presents Urvashi Kaur’s Anantara collection for summer with everyday comfort in timeless silhouettes, ethically crafted in light and airy hand-woven cottons, and tailored to perfection.

The garments are tactile translations of minimalistic, functional design, accented by textures in neutral undertones and a layered monochrome palette.

About Urvashi Kaur: Shaping the Future of Fashion

Urvashi Kaur, winner of Vogue India's 2023 Forces of Fashion Award, stands at the forefront of India's conscious luxury movement, committed to redefining fashion through ethical design since 2009. With a deep respect for indigenous cultures and sustainability, Urvashi Kaur highlights the contribution of artisanal communities, and India’s craft legacy.

At the intersection of heritage, culture, and design, Urvashi is a leading voice in the sustainable fashion movement in India. Trans-seasonal, adaptive, and gender-fluid, her designs endorse conscious creation and consumption, in the belief that luxury fashion must coexist with ethical practices.

Urvashi Kaur draws upon a childhood of travel across India. Honoring diverse cultures is a cornerstone of her design philosophy. Her journey into fashion design was driven by a desire to express herself authentically, and challenge conventional norms.

Urvashi crafts garments that transcend mere aesthetics - drawing inspiration from her deep sense of history, and a profound understanding of clothing's anthropological significance. For her, each piece is a reflection of humanity's evolution, of personal expression, of culturalheritage, and of contemporary sensibility. Rejecting gender binaries and Western aesthetics, Urvashi's designs celebrate diversity and individuality, offering a fresh perspective on fashion that resonates with a global audience. In addition, she implements strict zero-waste policies and continually seeks ways to minimize her brand's carbon footprint.

Today, Urvashi Kaur is celebrated for its inclusive design and craft-centric ethos. With a growing presence in India and beyond, Urvashi Kaur is poised to lead the fashion industry towards a more sustainable and inclusive future.